Budgets & Caps allow you to limit the volume of impressions, clicks, conversions, and revenue an Offer can receive within defined time periods. Once a CAP is reached, Aftrad applies the capping behaviour you configure — stopping traffic, retaining conversions, or continuing normally.
How to access it
Go to the Offer and navigate to General > Budgets & Caps.
CAP dimensions
CAPs are available across four dimensions. Each supports limits per hour, per day, per month, and a lifetime total.
Impressions
⚠️ Important: Impression CAPs are only available if VTA (View Through Attribution) is enabled on the Offer.
Configure the maximum number of impressions the Offer can receive per hour, per day, per month, and in total.
Traffic distribution — click the distribution icon next to the Per hour or Per day field to enable even traffic distribution. When enabled, Aftrad spreads the allowed impressions evenly throughout the hour or day, ensuring the limit is not reached too early. When disabled, all traffic is accepted until the limit is hit.
Advertiser traffic spikes protection — configure a maximum number of impressions per minute to protect the Advertiser's infrastructure from sudden spikes. When configured, Aftrad will suggest a minimum value based on the per-hour limit.
Clicks
Configure the maximum number of clicks the Offer can receive per hour, per day, per month, and in total.
Traffic distribution — same as Impressions: enables even distribution of clicks throughout the hour or day.
Advertiser traffic spikes protection — configure a maximum number of clicks per minute to protect against traffic spikes.
Conversions
Configure the maximum number of conversions the Offer can accept per hour, per day, per month, and in total.
Revenue
Configure the maximum revenue the Offer can generate per hour, per day, per month, and in total.
Capping behaviour
Defines what Aftrad does when a CAP is reached.
When cap is reached — impressions and clicks:
No longer reach the offer — traffic is redirected to the fallback or Traffic Back URL, depending on each Affiliate's configuration.
Are accepted and processed normally — the Offer continues accepting and processing traffic even after the CAP is reached.
When cap is reached — conversions:
Are retained — conversions are held with Retained status and not attributed to Affiliates.
Are processed normally — the Offer continues accepting and attributing conversions normally.
Which events count toward CAPs?
All accepted events count toward budgets and CAPs, regardless of their status:
Processed
Retained
Withheld
Temporarily retained
If you need a specific event type not to count toward CAPs, you can exclude it by setting the Revenue budget option to No in the corresponding payout rule of the Offer.
