You can configure limits for impressions, clicks, conversions, and revenue for every offer. Also, you can decide what to do with traffic and conversions once a cap is reached.
Impressions
Note: Impression caps are only available if the VTA is enabled for the offer.
You can configure the maximum number of impressions:
Per hour
Per day
Per month
Total
Also, you can configure a maximum number of impressions per minute to protect your advertisers from peaks of traffic that can damage their platform. When you use this feature, Aftrad will suggest the minimum value you must configure there based on the value you have configured as the limit per hour.
Moreover, you can decide how to distribute the hourly and daily traffic by clicking on the icon on the right of impressions "Per hour" and "Per day":
Traffic will be distributed evenly throughout the hour or day to comply with the configured limit and ensure that the established limit is not reached before the hour or day is up.
There will be no control over the distribution of traffic, so all traffic will be accepted until the established hourly or daily limit is reached.
Clicks
You can configure the maximum number of clicks:
Per hour
Per day
Per month
Total
Also, you can configure a maximum number of clicks per minute to protect your advertisers from peaks of traffic that can damage their platform. When you use this feature, Aftrad will suggest the minimum value you must configure there based on the value you have configured as the limit per hour.
Moreover, you can decide how to distribute the hourly and daily traffic by clicking on the icon on the right of clicks "Per hour" and "Per day":
Traffic will be distributed evenly throughout the hour or day to comply with the configured limit and ensure that the established limit is not reached before the hour or day is up.
There will be no control over the distribution of traffic, so all traffic will be accepted until the established hourly or daily limit is reached.
Conversions
You can configure the maximum number of clicks:
Per hour
Per day
Per month
Total
Revenue
You can configure the maximum revenue:
Per hour
Per day
Per month
Total
Traffic behaviour when the cap is reached
You can configure the behaviour of the traffic (impressions and clicks) when one cap is reached:
There are two options:
no longer reach the offer: so Aftrad will send the traffic to fallback or traffic back, depending on the configuration of every affiliate.
are accepted and processed normally: so the offer will continue accepting and processing the traffic.
Conversions behaviour when the cap is reached
You can configure the behaviour of the traffic (impressions and clicks) when one cap is reached:
There are two options:
are retained, and affiliates are not attributed normally, so all conversions will be kept on the platform with Retained status.
are processed normally and affiliates are attributed automatically: so the offer will continue accepting and processing the conversions normally.
Which events will count toward budgets and caps?
All accepted events are taken into account for budgets and caps. This means:
Processed
Retained
Withheld
Temporarily retained
But there are exceptions. If you want some specific event not to be taken into account for budget and caps, you can set it as "No" in the payout rule of the offer:
