Global caps limit an advertiser as a whole: the revenue and clicks of all their offers are added up, and when a limit is reached, all their offers stop accepting traffic.
Go to Advertisers → [your advertiser] → GENERAL → Main setup → Advertiser global caps.
Configuration options
Monthly Revenue Budget (optional) — the maximum revenue per calendar month from this advertiser's conversions (rejected ones don't count). When it's reached, all their offers stop accepting traffic until the 1st of the next month at 00:00.
Daily click cap (optional) — the maximum clicks per day across all this advertiser's offers. When it's reached, all their offers stop accepting traffic until 00:00 the next day.
Clicks that can't reach the offers follow the affiliate's fallback: an alternative offer, the Traffic Back URL or a blank page (see Affiliate fallback). Affiliates with Ignore caps turned on keep sending traffic (see Restrictions bypass for affiliates and offers).
💡 Tip: use global caps when the advertiser has a fixed daily or monthly budget for all their offers, so you don't have to split it across each offer.
⚠️ Important: global caps are not the advertiser's Budgets & Caps tab (GENERAL → Budgets & Caps). That tab holds default caps for each of the advertiser's offers, which you can override on every offer. See Offer budget & caps.
