Global caps allow you to set spending and traffic limits that apply to an Advertiser as a whole. These limits are enforced against the combined total of all the Advertiser's Offers — when the accumulated clicks or revenue across all their Offers reaches the configured limit, all traffic to that Advertiser's Offers is redirected to the fallback.
How to access it
Go to Advertisers, open the Advertiser's profile, and navigate to General > Main setup > Advertiser global caps.
Configuration options
Monthly Revenue Budget (optional) — a global monthly spending limit for this Advertiser across all their Offers. Once the total revenue generated by this Advertiser's Offers reaches this amount in a given month, all traffic to their Offers is redirected to the fallback.
Daily click cap (optional) — the maximum number of clicks this Advertiser's Offers can receive in a single day. Once this limit is reached, all traffic is redirected to the fallback until the following day.
💡 Tip: Global caps are useful when an Advertiser has a fixed daily or monthly budget and you want to ensure traffic stops automatically once that budget is reached — without having to configure the same limit across each individual Offer.
⚠️ Important: Global caps are independent from the CAPs configured in General > Budgets & Caps. The Budgets & Caps section contains default values that are applied to each new Offer at the time of creation — they are not connected to Global caps and do not affect the Advertiser's overall traffic limits.