This article covers all the configuration options available in an Advertiser's profile. For the minimum required setup, see Create an Advertiser – Basic setup.
General
Main setup
Advertiser information
Name (mandatory) — the Advertiser's name as it will appear throughout the platform.
Status (mandatory) — controls whether the Advertiser's Offers can receive traffic. See Create an Advertiser – Basic setup for a description of each status value.
Advertiser Manager (mandatory) — the account manager responsible for this Advertiser.
Tags (optional) — labels for filtering and segmentation (e.g., Premium, VIP).
Timezone (mandatory) — the Advertiser's local timezone. Affects how Start/End dates and daily CAPs are interpreted on their Offers.
Country (optional) — the Advertiser's country of operation.
Address line 1, Address line 2, Zip, City, Region, Website (optional) — contact and location details.
Billing information
Required if you need to generate invoices for this Advertiser.
Billing contact — the name of the person responsible for billing.
Advertiser legal name — the Advertiser's official legal name for invoicing purposes.
Billing address — the Advertiser's billing address.
Tax number — the Advertiser's VAT or tax identification number.
Postback management
Secure Event Postback source IPs (optional) — list of IP addresses from which Aftrad will accept postbacks from this Advertiser. Enter IPs in format
192.168.0.1, one per entry. If left empty, postbacks from any IP are accepted.Postback URL is restricted to exclusive event domains — if set to Yes, only postbacks received from the domains listed in Exclusive event domains will be accepted. This is an additional security layer on top of IP whitelisting.
Exclusive event domains (optional) — the list of domains from which postbacks are accepted when the restriction above is enabled.
Default event domain (mandatory) — the domain that will appear pre-selected in the Postback URL tab when the account manager copies the Postback URL to share with the Advertiser. All available Postback URL domains are shown in that tab's selector, and this field defines which one is shown by default.
Advertiser global caps
These are global limits that apply to the Advertiser as a whole, independently of individual Offer CAPs.
Monthly Revenue Budget (optional) — a global monthly spending limit for this Advertiser across all their Offers.
Daily click cap (optional) — when the daily number of clicks across all this Advertiser's Offers reaches this limit, all traffic is redirected to the fallback.
Retention options
Default values applied to all of this Advertiser's Offers. Each value can be overridden per Offer.
Retention Percentage (optional) — percentage of incoming events that will be automatically retained (0–100). For example, a value of 25 means 25% of events received from the Advertiser are held back automatically.
Max Payout Value (optional) — maximum Advertiser payout value accepted per conversion. Events where the Advertiser sends a payout above this threshold are retained.
Min TTC (optional) — minimum Time To Convert in seconds. Events that arrive before this time has elapsed since the click are retained.
Max TTC (optional) — maximum Time To Convert in seconds. Events that arrive after this time has elapsed since the click are retained.
When cap is reached conversions — defines what happens to conversions that arrive after a CAP has been reached. Default: Are retained.
Retention policy (optional) — defines what happens to retained events:
Not set — retained events stay retained indefinitely with no automatic action.
Period — after a defined time window, retained events are automatically approved. Useful as a review quarantine period.
💡 Tip: Retention options set here act as defaults across all Offers for this Advertiser. Override them per Offer when specific campaigns require different rules.
Additional notifications
Allows you to configure one or more URLs that will be notified whenever a postback is received from this Advertiser. Both GET and POST methods are supported. You can add as many notification URLs as needed.
This is useful for forwarding conversion data to third-party platforms (e.g., analytics tools, attribution platforms) or to other internal platforms within the network. All available macros can be included in the notification URL to pass conversion data dynamically.
Firewall options
Default values applied to all of this Advertiser's Offers. Can be overridden per Offer.
When a Firewall rule is enabled, Aftrad analyses each incoming click and rejects it if it matches any of the active rules. The click never reaches the Offer.
Datacenter — rejects traffic originating from datacenter IP addresses, including bots and VPN traffic.
NonHTML — rejects non-browser traffic (e.g., automated requests that do not use a standard browser).
IFrames — rejects traffic arriving through iFrames.
Blank referer — rejects traffic with no referrer information.
Offer fingerprint capping
Default fingerprint capping settings applied to all Offers under this Advertiser. Can be overridden per Offer.
Fingerprint capping limits the number of times a unique user can access an Offer within a defined time window. Aftrad identifies each unique user based on the Segment configuration and counts their clicks. Once the limit is reached, the user's clicks are rejected.
Segment (mandatory) — the attribute or combination of attributes used to identify a unique user. Available options:
User Agent + User IP — identifies the user by their browser user agent combined with their IP address.
User IP — identifies the user by their IP address only.
Device ID (IDFA or GAID) — identifies the user by their mobile device ID (iOS IDFA or Android GAID).
User IP if Device ID (IDFA or GAID) is empty — uses the device ID when available, falls back to User IP if not.
"User Agent + User IP" if Device ID (IDFA or GAID) is empty — uses the device ID when available, falls back to User Agent + User IP if not.
Period — the time window during which the click count for each unique user is tracked.
Allowed repetitions — the maximum number of clicks allowed per unique user within the defined period.
Miscellaneous
Successful event response text — the text Aftrad returns to the Advertiser in the response body when a postback is successfully received. Defaults to
OK!. Change this if the Advertiser's platform expects a specific response string to confirm receipt.
Budgets & Caps
⚠️ Important: The values configured here are default values for this Advertiser's Offers — they are not global caps for the Advertiser itself. Each value can be overridden in individual Offer settings.
CAPs are available for Impressions, Clicks, Conversions, and Revenue, each configurable per hour, per day, and per month.
Capping behavior
When cap is reached — impressions and clicks — defines what happens to new clicks when a CAP is reached. Default: No longer reach the offer.
When cap is reached — conversions — defines what happens to conversions that arrive after the CAP is reached. Default: Are retained.
For Impressions and Clicks, an additional option is available:
Enable advertiser traffic spikes protection — limits the maximum number of impressions or clicks accepted per minute to protect the Advertiser's infrastructure from sudden spikes. Only configure this if the Advertiser has specifically requested it.
Account balance
Displays the Advertiser's current balance and transaction history, and allows you to manage their payment method and balance manually. See Advertiser – Account balance for full details.
Contacts
Create and manage contacts associated with this Advertiser. Click +Create to add a new contact, or click on a contact's name to edit it. Contact fields include: Name, Email, Phone, Instant Messenger Type, and Instant Messenger handle.
Affiliates
Manage traffic permissions between Affiliates and this Advertiser. By default, all Affiliates have access enabled. Click Edit on any Affiliate row to change their Advertiser access status individually.
Sources / Subsources
Configure a blocklist of sources and subsources that should not be forwarded to this Advertiser. Enter the IDs separated by commas and click Add IDs.
⚠️ Important: The values entered here must be the encoded source and subsource IDs as received by the Advertiser — not the original values sent by the Affiliate.
Comments
Add internal notes about this Advertiser. Write your comment and click Post comment. Use Pin comment to keep the most important notes visible at the top.
Postback URL
Displays the Postback URL to share with the Advertiser so they can notify Aftrad of conversions. Use the Domains Available selector to switch between the available Postback URL domains — the one set as Default event domain in the General tab will be pre-selected.
The parameter table shows all available parameters and their mapped macros.
Toggle each parameter on or off to include or exclude it from the Postback URL. See Advertiser Postback URL for full details on each parameter.
Resources
Upload and manage files associated with this Advertiser — contracts, briefs, or any other relevant documents. Files can be viewed and downloaded by network users. Affiliates and Advertisers cannot access this section.
Antifraud
Aftrad integrates with Fraudscore, a third-party fraud detection platform. This integration must first be enabled and configured globally in Control > Configuration > Integrations > Fraudscore, where you will need to provide your Fraudscore API Key.
Once enabled at the network level, you can activate and configure it per Advertiser from this tab:
Enable postback redirection to Fraudscore — when enabled, events matching the configured criteria are forwarded to Fraudscore for fraud scoring analysis. You can then review the scores in your Fraudscore account.
Event status — select which event statuses are forwarded: Processed, Retained, Temporarily retained, Withheld.
Classification — select which event classifications are forwarded: KPI, Payable.
💡 Tip: The values configured at network level in Control > Integrations > Fraudscore serve as defaults. The settings here override them for this specific Advertiser.