This article covers all the configuration options available when creating or editing an Offer. For the minimum required setup, see Create an Offer – Basic setup.
General tab
Main setup
Offer information
Advertiser (mandatory) — the Advertiser who owns this Offer.
Advertiser offer ID (optional) — the ID used by the Advertiser in their own platform to identify this Offer. Used for filtering in the Offer list.
Offer name (mandatory) — the name of the Offer. Visible to Affiliates in the Marketplace.
Device (mandatory) — the device types from which this Offer accepts traffic: Desktop, Mobile, Tablet, CTV, Other. Visible to Affiliates in the Marketplace.
Status (mandatory) — controls whether the Offer can receive traffic. See Create an Offer – Basic setup for a full description of each value.
Start date / End date (optional) — defines the active period for this Offer. When the End date is reached, Aftrad automatically pauses the Offer's Traffic status, stopping traffic without changing the Offer's Status field. The Timezone field determines how these dates are interpreted.
Timezone (optional) — the timezone used to interpret Start/End dates and daily CAPs.
Type (mandatory) — the Offer type, depending on the conversion model selected.
Conversion flow (mandatory) — the Offer's conversion flow.
Category (optional) — the Offer's category. Visible to Affiliates in the Marketplace.
Tags (optional) — labels for filtering and segmentation.
Description (optional) — a description of the Offer visible to Affiliates in the Marketplace.
MMP (optional) — the Mobile Measurement Partner (e.g., AppsFlyer, Adjust) used for attribution on this Offer, if applicable.
Tracking & Visibility
Tracking URL (mandatory unless Impression URL is set) — the Advertiser's destination URL, including the
{click_id}macro. Example:https://your-advertiser-url.com/offer?click={click_id}Impression URL (mandatory unless Tracking URL is set) — the URL for impression tracking. Required only for Offers using View Through Attribution (VTA).
Visibility (mandatory) — controls Affiliate access in the Marketplace: Public, Protected, or Private.
Redirection type (mandatory) — the redirect protocol: Header 302, Header 302 hidden referer, JS, or Meta.
Accept Cascade Traffic — if enabled, this Offer can be used as an alternative when another Offer is unavailable.
Accept Smartlink Traffic — if enabled, this Offer can receive traffic from Smartlinks.
VTA (View Through Attribution) — if enabled, conversions can be attributed to an impression rather than a click.
Show Impression URL in the Marketplace — if enabled, the Impression URL is visible to Affiliates in the Marketplace.
Targeting
Country, Carrier, Device OS (optional) — filters that restrict which traffic this Offer will accept. Each can be set to In (allowlist) or Not in (blocklist). Leave empty to accept all traffic.
Click on Show more to see all available targeting options
Offer resources
All offer resources are visible in the Marketplace for affiliates.
Preview URL (optional) — a URL where Affiliates can preview the Offer's landing page.
Preview image (optional) — an image representing the Offer, visible in the Marketplace.
Creatives (optional) — creative assets for this Offer. You can upload files, create an HTML email, or add a link.
Retention options
Retention Percentage (optional) — the percentage of incoming events that will be automatically retained. For example, a value of 50 means that 50% of events received from the Advertiser will be held back and not processed immediately.
Max Payout Value (optional) — the maximum Advertiser payout value accepted per conversion. If the Advertiser sends a payout value higher than this limit, the event will be retained.
Min TTC / Max TTC (optional) — the minimum and maximum Time To Convert (in seconds). Events arriving outside this range will be retained rather than rejected.
When cap is reached conversions — defines what happens to conversions that arrive after a CAP is reached: Are retained (default) or another configured behaviour.
Retention policy (optional) — defines what happens to retained events:
Not set — retained events stay retained indefinitely with no automatic action.
Period — after a defined time window, retained events are automatically approved. Useful as a review quarantine period before notifying Affiliates.
Additional notifications
Allows you to configure one or more additional webhook URLs (POST) that receive a notification on each conversion, independently of the Affiliate postback. Useful for notifying third-party platforms. All available macros can be included in the notification URL.
Offer fingerprint capping
Segment — defines the combination of attributes used to identify a unique user for fingerprint-based deduplication (e.g., User Agent + User IP).
Period — the time window during which repeated conversions from the same fingerprint are counted.
Allowed repetitions — the maximum number of conversions allowed per fingerprint within the defined period.
Payouts & Events
Default payout (mandatory) — the fallback payout rule that applies to all conversions not matched by a custom rule. Every Offer requires at least a Default payout.
Custom payout rules (optional) — additional rules that override the Default payout based on targeting criteria (country, carrier, platform, Affiliate) and event type. See Offer payout rules.
Each payout rule includes:
Targeting — Affiliates, Countries, Carriers, Platforms, and Event parameters that this rule applies to.
Event type — the conversion event this rule covers (Default or a specific named event).
Visibility — Public (visible to Affiliates in the Marketplace) or Private.
Recurrent — if enabled, allows multiple conversions for the same click ID.
Classification — Payable (generates a payout) or KPI (tracked only, no payout).
Conversion Cap — if enabled, limits the number of conversions accepted under this rule.
Budgets & Caps
Defines traffic volume limits for this Offer. Caps can be set per hour, per day, per month, and as a total, across four dimensions:
Impressions
Clicks
Conversions
Revenue
Capping behavior
When cap is reached — impressions and clicks — defines what happens to new clicks when a CAP is reached. Default: No longer reach the offer.
When cap is reached — conversions — defines what happens to conversions that arrive after the CAP is reached. Default: Are retained.
Totals — overall lifetime limits for Impressions, Clicks, Conversions, and Revenue.
💡 Tip: Impressions and Clicks caps include an Enable advertiser traffic spikes protection option, which helps prevent sudden traffic spikes from exhausting the CAP too quickly.
Routes
Routes allow you to configure multiple Tracking URLs for the same Offer, useful for A/B testing different destination URLs. All routes share the same global targeting defined in the Offer's Main setup.
Enable routing — toggle to activate Routes for this Offer.
Route visibility — Private or Public.
Each route has a Name and its own Tracking URL, with a full parameter mapping table.
💡 Tip: Route-level targeting (per-route targeting rules) is coming in a future update.
Hypertargeting
An advanced targeting option for complex scenarios. Unlike the standard targeting in Main setup (which filters by Country, Carrier, and Device OS individually), Hypertargeting allows you to combine multiple conditions using AND/OR logic and group them into rule sets.
Use Hypertargeting only when the standard targeting options are not sufficient for your campaign requirements.
Marketplace overrides
By default, the Marketplace displays targeting information based on the Offer's global targeting configuration. These toggles allow you to show different values to Affiliates in the Marketplace, independently of the actual targeting rules applied to traffic.
Override country list in marketplace — show a custom country list in the Marketplace.
Override carrier list in marketplace — show a custom carrier list in the Marketplace.
Override platform list in marketplace — show a custom platform list in the Marketplace.
⚠️ Important: Marketplace overrides are purely informational. They do not affect which traffic the Offer accepts.
Fallback
Defines what happens when a click arrives at this Offer but the Offer is not available (e.g., paused, CAP reached, targeting mismatch).
Enable fallback — toggle to activate the fallback for this Offer.
Redirect to — choose where to send the click when the Offer is unavailable:
Offer — redirect to another specific Offer.
Smartlink — redirect to a Smartlink.
URL — redirect to a custom URL.
Additional attributes
Daily clicks cap — a shortcut to set a daily clicks limit directly from this tab.
Daily conversion cap — a shortcut to set a daily conversions limit directly from this tab.
Extra comment — an internal note about this Offer, not visible to Affiliates.
Attribute 4 through Attribute 9 — custom free-text fields for internal use.
Scoring — a numeric value used for internal prioritization or ranking purposes.
Affiliates tab
Manages which Affiliates have access to this Offer and shows their individual Tracking URLs. From here you can also use the Test Link tool to verify the integration with each Affiliate.
Sources / Subsources tab
Allows you to configure allowlists or blocklists of traffic sources and subsources for this Offer.
Comments tab
Internal notes about this Offer, visible only within the Aftrad console.
Resources tab
File storage for this Offer — contracts, briefs, creatives, or any other relevant documents.
Antifraud tab
Advanced fraud protection rules specific to this Offer.
Automation rules tab
Automated actions that trigger based on Offer performance thresholds (e.g., automatically pause the Offer if the conversion rate drops below a defined level).