An Offer in Aftrad is the campaign itself. It connects an Advertiser's product with the Affiliates who will promote it, and holds the Tracking URL, payout rules, targeting, and visibility settings. This guide covers the minimum required configuration to get an Offer created and ready to receive traffic.
How to create an Offer
Go to Offers and click Create in the top right corner. Select the Offer type you want to create:
CPA — Cost Per Action
CPE — Cost Per Engagement
CPL — Cost Per Lead
CPI — Cost Per Install
CPS — Cost Per Sale
This opens the Offer creation form. Fill in the mandatory fields across the tabs below and click Save.
General tab > Main setup
Advertiser (mandatory) — the Advertiser who owns this Offer. Must exist in Aftrad before creating the Offer.
Offer name (mandatory) — the name of the Offer. Visible to Affiliates in the Marketplace.
Device (mandatory) — the device types from which this Offer accepts traffic. Options: Desktop, Mobile, Tablet, CTV, Other. Visible to Affiliates in the Marketplace.
Status (mandatory) — controls whether the Offer can receive traffic:
Active — the Offer is live and can receive traffic.
Draft — the Offer is being set up and will not receive traffic.
Paused — temporarily stops traffic without deleting the Offer.
Pending — the Offer is awaiting review or approval.
Deleted — marks the Offer as deleted. The record is retained for reporting purposes.
Type (mandatory) — the Offer type. Available options depend on the conversion model selected (CPA, CPE, CPL, CPI, or CPS). Visible to Affiliates in the Marketplace.
Conversion flow (mandatory) — the Offer's conversion flow. Available options depend on the conversion model. Visible to Affiliates in the Marketplace.
General tab > Main setup > Tracking & Visibility
Tracking URL (mandatory unless Impression URL is set) — the Advertiser's destination URL. Must include the
{click_id}macro so Aftrad can track each click and attribute conversions correctly. Example:https://your-advertiser-url.com/offer?click={click_id}Impression URL (mandatory unless Tracking URL is set) — the URL used for impression tracking. Required only if the Offer uses View Through Attribution (VTA). At least one of Tracking URL or Impression URL must be configured.
Visibility (mandatory) — controls which Affiliates can see and access this Offer in the Marketplace:
Public — visible to all Affiliates, who can get the Tracking URL directly.
Protected — visible to all Affiliates, but they must request access to the Tracking URL.
Private — not visible in the Marketplace until manually assigned to specific Affiliates.
Redirection type (mandatory) — the protocol used to redirect clicks to the Tracking URL:
Header 302 — standard redirect.
Header 302 hidden referer — redirect without passing referrer information.
JS — JavaScript-based redirect.
Meta — HTML meta refresh redirect.
General tab > Payouts & Events
Default payout (mandatory) — the payout rule that applies to all the Advertiser's events that do not match any custom payout rule. Every Offer requires at least a Default payout to be saved.
💡 Tip: The Default payout covers all traffic by default. You can add custom payout rules later to pay different amounts based on country, carrier, platform, or event type. See Offer payout rules.
What's next?
Once the Offer is created, you'll typically want to:
Assign Affiliates — go to the Affiliates tab to give specific Affiliates access to this Offer and get their Tracking URLs.
Test the integration — use the Test Link tool to verify the full click-to-conversion flow before sending live traffic. See How to manage Testlinks.
Configure advanced settings — set up CAPs, targeting, fallback, routes, and more. See Create an Offer – Advanced setup.