How to create an offer with the minimum mandatory information:
Go to Offers
In the top right corner of the Offer List page, click on Create.
Then select the offer type you want to create:
This will redirect you to the Offer creation page.
GENERAL
Main setup
Fill in the mandatory fields.
Advertiser: The advertiser who owns the Offer.
Offer name: The name of the Offer. This is visible for Affiliates in the Marketplace.
Device: List of devices from which the Offer accepts traffic. This is visible for Affiliates in the Marketplace.
Desktop
Mobile
Tablet
CTV
Other
Status:
Active: select this value if you want the Offer to receive traffic.
Draft
Deleted
Paused
Pending
Type: offer type. The different options will depend on the kind of Offer created (CPA, CPE, CPL, CPI and CPS). This is visible for Affiliates in the Marketplace.
Conversion flow: offer conversion flow. The different options will depend on the kind of Offer created (CPA, CPE, CPL, CPI and CPS). This is visible for Affiliates in the Marketplace.
Tracking & Visibility
Tracking URL: The Advertiser's offer URL. You must always include a parameter with the macro {click_id}. This macro will be replaced by a unique value every time the click is redirected to the Advertiser. When the Advertiser send events to Aftrad's postback URL, the value replaced in the {click_id} macro will be used to attribute the event to the specific offer & affiliate. For instance: https://www.your-advertiser-url.com?click={click_id}
Visibility: It defines the offer visibility for the affiliate in the Marketplace:
Public: The Offer will be visible to all the affiliates, and they can get the tracking URL to send traffic.
Protected: The Offer will be visible to all the affiliates, but they must request access to the tracking URL to send traffic.
Private: The Offer will not be visible to affiliates until the account manager manually assigns it to each affiliate.
Redirection type: redirection protocol to send the click to the Tracking URL.
Header 302
Header 302 hidden referer
JS
Meta
Accept Cascade traffic: If this option is enabled, the offer will be marketed as a valid candidate for cascade traffic.
Cascade Traffic means that when Aftrad needs to look for an alternative offer because the traffic sent to the original offer is not accepted—whether due to the offer being paused, targeting not matching, the offer reaching its CAP, or any other reason—Aftrad will attempt to find a replacement offer.
Accept Smartlink traffic: If this option is enabled, the offer will be marketed as a valid candidate for Smartlink traffic.
VTA (View through attribution): If this option is enabled:
You can define an Impression tracking URL (not mandatory)
If the Impression tracking URL is set, the Advertiser can send a postback with the {click_id} configured in this URL
Show Impression URL in the Marketplace: If this option is enabled, the Impression URL will be visible to the Affiliate in the Marketplace.
Targeting: Targeting is not mandatory. You can leave it empty if you don't want to apply any targeting restrictions.
Payouts & Events
It is mandatory to set the Default payout. This is the unique payout rule that is mandatory in every offer. All payouts received for the offer that have not matched any custom payout rule will be applied according to the Default payout configuration.
For more detailed information about Payout & Events configuration, go to these links:
Click Save. The Offer will be created.