An Advertiser in Aftrad represents a brand or company whose offers you manage. Every Offer must belong to an Advertiser, so creating one is the first step before you can set up any campaigns.
Go to Home → Advertisers in the left menu and click Create in the top right corner.
Basic setup
The creation form opens on General → Main setup. To create the Advertiser you only need to fill in the mandatory fields, marked with an asterisk, and click Save.
Name (mandatory) — the Advertiser's name as it will appear throughout the platform.
Status (mandatory) — controls whether the Advertiser's Offers can receive traffic:
Active — the Advertiser is operational and their Offers can receive traffic. Use this for live Advertisers.
Pending — the Advertiser is being onboarded or reviewed. No traffic will be sent.
Paused — temporarily stops traffic to all of the Advertiser's Offers, without deleting the account.
Blocked — the Advertiser is blocked from receiving traffic. Use this for Advertisers with compliance or payment issues.
Rejected — the Advertiser's application was not approved.
Deleted — marks the Advertiser as deleted. This is a soft delete: the record is kept for reporting.
Advertiser Manager (mandatory) — the account manager responsible for this Advertiser, used for internal assignment and reporting.
Tags (optional) — labels to group and filter Advertisers.
Timezone (mandatory) — the Advertiser's timezone. It comes pre-filled with your network's timezone.
Default event domain (mandatory, under Postback management) — the domain used to build this Advertiser's Postback URL. It comes pre-filled with your network's event domain, so you usually don't need to change it.
Click Save. The Advertiser is created and its profile opens, with tabs such as Account Balance, Contacts, Postback URL and History log.
Optional settings
You can leave the rest of the form empty when creating the Advertiser and come back to it later:
Section | What it's for |
Billing information | Billing contact, legal name, billing address and tax number |
Postback management | Restrict where postbacks can come from (source IPs and event domains). See Secure Token Validation |
Advertiser global caps | Monthly revenue budget and daily click cap for all the Advertiser's Offers. See Advertiser global caps |
Retention options | Default rules to withhold conversions against suspicious activity. See Advertiser retention options |
Additional notifications | Extra HTTP(S) requests sent to your own URLs when events arrive |
Firewall options | Default rules to block datacenter, non-HTML, iframe or blank-referer traffic |
Offer fingerprint capping | Limit how many times the same user can be accepted by an Offer in a period |
Firewall, retention, notifications and fingerprint capping are defaults: you can override them on each Offer.
Payment method: Postpaid vs Prepaid
By default, every new Advertiser is created as Postpaid. The payment method determines how Aftrad manages the Advertiser's balance and whether traffic can be blocked automatically based on funds.
Postpaid — the Advertiser receives traffic and is billed after conversions occur. Their balance goes negative as conversions accumulate, and you settle it manually when they pay. Traffic is never stopped automatically based on balance.
Prepaid — the Advertiser must have a positive balance to receive traffic. Once their balance reaches zero or below, all their Offers stop receiving traffic until the balance is topped up.
To switch an Advertiser to Prepaid after creating it, open their profile and go to the Account Balance tab.
⚠️ Important: if you switch a Postpaid Advertiser to Prepaid while their balance is zero or negative, all their Offers immediately stop receiving traffic. Top up their balance before switching.
For full details, see Advertiser – Account balance.