The AFFILIATES tab of an offer lists the affiliates that can work with it and lets you change, for one affiliate on this offer only, their access, restrictions bypass, retention, fallback and quotas. Everything you don't change is inherited from the affiliate's own configuration.
Go to Offers → [your offer] → AFFILIATES. To change an affiliate's configuration, click the pencil icon on their row. To give several affiliates the same configuration at once, add them all in the Affiliate(s) field of the panel.
The affiliates list
Each row shows the affiliate's configuration on this offer:
Offer Access (Public offers) or Permission Status (Protected and Private offers) — whether the affiliate can work with the offer (see below).
Fallback policy — what happens to their clicks when the offer can't accept them (Inherited = the affiliate's own fallback).
Retention Percentage, Traffic exceptions (restrictions bypass) — No configuration / Not set when nothing was changed on this offer.
Hourly, Daily, Monthly and Total Budget — the affiliate's quota on this offer for impressions, clicks, conversions and revenue.
Use the Has Configuration filter to find the affiliates with their own configuration on this offer.
Offer access
What you can choose depends on the offer's Visibility (see Offer visibility):
Visibility | Options |
Public | Enabled — the affiliate can get the tracking link and send traffic. Disabled — the affiliate still sees the offer, but their traffic isn't accepted. |
Protected | Permission status. The list shows Not available (no access yet) or Requested (the affiliate asked for access and is waiting for your review). You approve or reject requests in Tools → Issues center. |
Private | Permission status: Assigned — the offer appears in the affiliate's Marketplace with the tracking link. Blocked — the affiliate loses access and can no longer send traffic. |
Restrictions bypass
Let this affiliate's traffic to this offer ignore the offer's targeting (Ignore targeting), its caps (Ignore caps) or both. By default it's inherited from the affiliate: click the switches to overwrite it. See Restrictions bypass for affiliates and offers.
Retention Percentage
The percentage of this affiliate's conversions on this offer that are automatically retained. By default it's inherited: click the field to overwrite it.
When requested offer is not available
This affiliate's fallback on this offer only. By default it's the affiliate's own fallback (Inherited in the list).
Find alternative offer and report to the affiliate — with attributed offer's payout value or requested offer's payout value.
Return click to traffic back URL
Show blank page
Each option is explained in Affiliate fallback.
Affiliate quota
Limits for this affiliate on this offer: Hourly, Daily, Monthly and Total, each for Impressions, Clicks, Conversion and Revenue. For each limit choose:
Shared
A maximum for this affiliate. Their traffic still counts towards the offer's caps, shared with the other affiliates. For example: 50 clicks per hour, 10 conversions per hour, $5 revenue per hour.
Reserved
Part of the offer's cap kept for this affiliate only, so other affiliates can't use it up.
The offer must have a cap for that metric and period in GENERAL → Budgets & Caps.
The reserved values of all affiliates together can't exceed the offer's cap.
For example, with an offer cap of 100 clicks per hour, you can reserve 50 for affiliate A and 50 for affiliate B.
When the affiliate reaches their quota (Shared or Reserved), their clicks follow the affiliate's fallback.
Reset quota values clears all the quota fields of the panel.
