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Restrictions bypass for affiliates and offers

Let an affiliate's traffic ignore an offer's targeting, caps or both: as a network default, per affiliate or per offer.

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Written by Jorge Rubia

Restrictions bypass lets an affiliate's traffic reach an offer even when it doesn't match the offer's targeting, when the offer has reached its caps, or both. You set it as a default for the network, change it for an affiliate, and fine-tune it for one affiliate on one offer.


The options

  • Ignore targeting — the affiliate's clicks are accepted even if they don't match the offer's targeting (country, device, carrier…).

  • Ignore caps — the affiliate's traffic is still accepted when a cap is reached: any impressions, clicks, conversions or revenue cap of the offer, the affiliate's quota on the offer and the advertiser's global caps.

Turn on one, both or none.

Note: The bypass doesn't affect the offer's Offer fingerprint capping or Firewall options: they still apply. For example, if fingerprint capping allows 1 click every 10 minutes from the same user, an affiliate with Ignore targeting still gets only 1 click every 10 minutes accepted.

⚠️ Important: traffic that ignores targeting or caps reaches the advertiser anyway. Use it only when the advertiser agrees.


Where to set it

Each level uses the one above until you overwrite it.

Level

Where

Applies to

Network default

Control → Configuration → General → Main setup → General defaults → Restrictions bypass

Every affiliate that hasn't overwritten it

Affiliate

Affiliates → [affiliate] → GENERAL → Main setup → Affiliate setup → Restrictions bypass

All offers for this affiliate

Offer + affiliate

Offers → [offer] → AFFILIATES → pencil icon → Restrictions bypass

This affiliate on this offer only

On an affiliate

Open the affiliate's Affiliate setup section. While the affiliate uses the network default, the switches are greyed out: click them to overwrite the default, choose the options and click Save.

On one offer

  1. Open the offer and go to the AFFILIATES tab.

  2. Click the pencil icon on the affiliate's row.

  3. In Restrictions bypass, click the switches to overwrite the affiliate's value, choose the options and click Save.

The Traffic exceptions column of the AFFILIATES list shows, for each affiliate, whether targeting, caps or both are ignored (Not set when neither).


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