Many parameters can be sent from the affiliate to the advertiser and back to the affiliate. This article will explain all these parameters and how to configure them.
Affiliate - Tracking URL
In the affiliate configuration form, you can select all the parameters that can be included in the affiliate tracking link. Here is the complete list of parameters.
Parameter name | Can it be passed to the advertiser? | Related macros in the offer URL |
click_id | no | {affiliate_click_id} |
aggregate_id | no |
|
source | yes | {source}, {source_plain} |
sub_source | yes | {subsource}, {subsource_plain} |
placement | yes | {placement} |
app_name | yes | {app_name} |
app_id | yes | {app_id} |
site | yes | {site} |
creative | yes | {creative} |
idfa | yes | {idfa} |
gaid | yes | {gaid} |
custom1 | yes | {custom1} |
custom2 | yes | {custom2} |
custom3 | yes | {custom3} |
custom4 | yes | {custom4} |
custom5 | yes | {custom5} |
custom6 | yes | {custom6} |
custom7 | yes | {custom7} |
custom8 | yes | {custom8} |
user_ip | yes | {declared_user_ip} |
user_agent | yes | {declared_user_agent} |
user_language | yes | {declared_user_language} |
The parameters you fill in will be included in the affiliate tracking URL. You can set fixed values or macros using branches, brackets, or whatever you agree with the affiliate. For example:
So as a result, the affiliate tracking URL for an offer will include these parameters:
https://your-affiliate-tracking-url?offer_id=1&publisher_id=1&click_id={REPLACE}&source=[Source]&sub_source={{Sub_Source}}&custom1=MyCustomValue
Offer
In the offer form, you can select all the parameters in the offer URL and the impression URL. Here is the complete list of parameters.
Advertiser parameter | Offer macro | Comments | The related parameter in the affiliate tracking URL | Related macros in the postback URL
|
your_advertiser_param_for_click_id | {click_id} | This is the internal click ID nor the affiliate click ID. |
| {click_id} |
your_advertiser_param_for_aggregate_id | {aggregate_id} | This is the internal aggregated ID nor the affiliate aggregated ID |
| {aggregated_id} |
your_advertiser_param_for_source | {source} | Affiliate source encrypted | source |
|
your_advertiser_param_for_subsource | {subsource} | Affiliate subsource encrypted | sub_source |
|
your_advertiser_param_for_source_plain | {source_plain} | Affiliate source, original value | source |
|
your_advertiser_param_for_sub_source_plain | {sub_source_plain} | Affiliate subsource, original value | sub_source |
|
your_advertiser_param_for_affiliate_id | {affiliate_id} | Internal affiliate ID encrypted |
|
|
your_advertiser_param_for_affiliate_id_plain | {affiliate_id_plain} | Internal affiliate ID, the original value |
|
|
your_advertiser_param_for_affiliate_click_id | {affiliate_click_id} | Affiliate click ID | click_id |
|
your_advertiser_param_for_app_name | {app_name} | Affiliate app name | app_name |
|
your_advertiser_param_for_app_id | {app_id} | Affiliate app ID | app_id |
|
your_advertiser_param_for_site | {site} | Affiliate site | site |
|
your_advertiser_param_for_creative | {creative} | Affiliate creative | creative |
|
your_advertiser_param_for_idfa | {idfa} | Affiliate IDFA | idfa |
|
your_advertiser_param_for_gaid | {gaid} | Affiliate GAID | gaid |
|
your_advertiser_param_for_declared_user_ip | {declared_user_ip} | Affiliate declared user IP | user_ip |
|
your_advertiser_param_for_declared_user_agent | {declared_user_agent} | Affiliate declared user agent | user_agent |
|
your_advertiser_param_for_declared_user_language | {declared_user_language} | Affiliate declared user browser language | user_language |
|
your_advertiser_param_for_advertising_id | {advertising_id} | Advertising ID |
|
|
your_advertiser_param_for_request_ip | {request_ip} | Original IP from which the click or impression is received |
|
|
your_advertiser_param_for_country_code | {country_code} | ISO country code https://www.iso.org/obp/ui/#search
|
|
|
your_advertiser_param_for_region | {region} | Region |
|
|
your_advertiser_param_for_city | {city} | City |
|
|
your_advertiser_param_for_postal_code | {postal_code} | Postal code |
|
|
your_advertiser_param_for_metro_code | {metro_code} | Metro code |
|
|
your_advertiser_param_for_user_agent | {user_agent} | User agent |
|
|
your_advertiser_param_for_os | {os} | OS |
|
|
your_advertiser_param_for_os_version | {os_version} | OS version |
|
|
your_advertiser_param_for_brand | {brand} | Brand |
|
|
your_advertiser_param_for_model | {model} | Model |
|
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your_advertiser_param_for_language | {language} | Browser language |
|
|
your_advertiser_param_for_carrier | {carrier} | Carrier |
|
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your_advertiser_param_for_browser | {browser} | Browser |
|
|
your_advertiser_param_for_browser_version | {browser_version} | Browser version |
|
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your_advertiser_param_for_landing_page_id | {landing_page_id} | Landing page ID |
|
|
your_advertiser_param_for_landing_page_name | {landing_page_name} | Landing page name |
|
|
your_advertiser_param_for_af_os_version | {af_os_version} |
|
|
|
your_advertiser_param_for_af_device_model | {af_device_model} |
|
|
|
your_advertiser_param_for_custom1 | {custom1} | Affiliate custom1 | custom1 |
|
your_advertiser_param_for_custom2 | {custom2} | Affiliate custom2 | custom2 |
|
your_advertiser_param_for_custom3 | {custom3} | Affiliate custom3 | custom3 |
|
your_advertiser_param_for_custom4 | {custom4} | Affiliate custom4 | custom4 |
|
your_advertiser_param_for_custom5 | {custom5} | Affiliate custom5 | custom5 |
|
your_advertiser_param_for_custom6 | {custom6} | Affiliate custom6 | custom6 |
|
your_advertiser_param_for_custom7 | {custom7} | Affiliate custom7 | custom7 |
|
your_advertiser_param_for_custom8 | {custom8} | Affiliate custom8 | custom8 |
|
your_advertiser_param_for_random_10 | {random_10} | Random from 1..10 |
|
|
your_advertiser_param_for_random_20 | {random_20} | Random from 1..20 |
|
|
your_advertiser_param_for_random_50 | {random_50} | Random from 1..50 |
|
|
your_advertiser_param_for_random_100 | {random_100} | Random from 1..100 |
|
|
Advertiser - Postback URL
The advertiser's postback URL can be obtained in the advertiser configuration form. The complete list of parameters is here.
Parameter name | Can it be passed to the advertiser? | Related macros in the offer URL |
click_id | {aftrad_click_id} | {click_id} |
aggregated_id | {aftrad_aggregated_id} | {aggregate_id} |
event_parameter | {event_type} | N/A. This value is configured in the offer's payout rules |
payout | {payout_in_USD} | N/A. This value is configured in the offer's payout rules |
Affiliate - Postback URL
In the affiliate configuration form, you can set a postback URL to notify the affiliate about events, payables, and KPIs. Here is the complete list of parameters.
Parameter name | Can it be passed to the advertiser? | Related macros in the offer URL |
your_affiliate_param_for_click_id | {affiliate_click_id} | Affiliate click ID |
your_affiliate_param_payout | {payout} | Affiliate Payout in USD |
your_affiliate_param_for_source | {source} | Affiliate source |
your_affiliate_param_for_sub_source | {sub_source} | Affiliate sub source |
your_affiliate_param_for_placement | {placement} | Affiliate placement |
your_affiliate_param_for_app_name | {app_name} | Affiliate app name |
your_affiliate_param_for_app_id | {app_id} | Affiliate app ID |
your_affiliate_param_for_site | {site} | Affiliate site |
your_affiliate_param_for_creative | {creative} | Affiliate creative |
your_affiliate_param_for_idfa | {idfa} | Affiliate IDFA |
your_affiliate_param_for_gaid | {gaid} | Affiliate GAID |
your_affiliate_param_for_advertising_id | {advertising_id} | Affiliate advertising ID |
your_affiliate_param_for_appsFlyer_os_version | {af_os_version} | AppsFlyer OS version |
your_affiliate_param_for_appsFlyer_device_model | {af_device_model} | AppsFlyer Device model |
