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Adjust offer and postback configuration

How to configure offer URL and postback for Adjust offers

J
Written by Jorge Rubia
Updated over 9 months ago

If you need to send traffic to Adjust, it is important to be clear about which parameters need to be sent so that Adjust can notify Aftrad of install and custom events later.

How to configure the offer URL in Aftrad

Here you have a couple of examples of offer URLs for iOS and Android with the most commonly used parameters:

Offer URL for iOS and Android

https://app.adjust.com/[uniquetrackingtoken]?
campaign=[yourcampaignname]
&adgroup=[youraffiliateidinadjust]
&idfa={idfa}
&gps_adid={gaid}
&creative={creative}
&android_id={android_id}
&install_callback=http://example.aftrad-event.com/api/v1/events?{click_id}&aggregated_id={aggregate_id}
&event_callback_pey3pd=http://example.aftrad-event.com/api/v1/events?{click_id}&aggregated_id={aggregate_id}&event_parameter=pey3pd&payout=10

Aftrad macro name

Aftrad macro identifier

Adjust parameter

Description

N/A

N/A

campaign

Your campaign name in Adjust

N/A

N/A

adgroup

Your affiliate ID in Adjust

N/A

{idfa}

idfa

IDFA

N/A

{gaid}

gps_adid

Google Advertising ID

Internal click ID

{creative}

creative

Creative ID

N/A

N/A

install_callback

Configure the postback URL here for Adjust to send the INSTALL event.

N/A

N/A

event_callback_[event_type]

Configure the postback URL here for Adjust to send the CONVERSION event.

Just to let you know, the name of this parameter will depend on the event_type you will configure in this field. For instance, for the postback URL:

The name of the adjusted parameter will be event_callback_pey3pd

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