Routes allow you to configure multiple Tracking URLs for the same Offer. Each route points to a different destination URL, making Routes useful for A/B testing different landing pages within the same campaign.
Traffic is distributed across routes based on the Weight assigned to each one. The higher the weight relative to the total, the more traffic that route will receive.
How to access it
Go to the Offer and navigate to General > Routes.
Enabling Routes
Toggle Enable routing to activate the Routes feature for this Offer. Once enabled, all traffic to the Offer will be distributed across the configured routes according to their weights.
⚠️ Important: The default Tracking URL configured in General > Main setup acts as the default route and is always included in the traffic distribution.
Route visibility
Controls whether Affiliates can see and select routes in the Marketplace.
Private — Affiliates are not aware of the different routes. Traffic is distributed automatically based on the weights configured by the account manager.
Public — Affiliates can see the available routes in the Marketplace and select which route they want to use for their traffic.
Configuring routes
Click + Add new route to add a route. Each route has the following fields:
Private routes:
Name (mandatory) — an internal label to identify this route.
Weight (mandatory) — a numeric value that determines the proportion of traffic this route receives relative to the total weight of all routes. Aftrad displays the current ratio as a percentage next to the weight field.
Tracking URL (mandatory) — the destination URL for this route, with parameter mapping.
Public routes:
Name (mandatory) — the route name visible to Affiliates in the Marketplace.
Tracking URL (mandatory) — the destination URL for this route, with parameter mapping.
Preview URL (optional) — a URL where Affiliates can preview the landing page for this route before selecting it.
How weight works
The weight determines how traffic is split across routes. Aftrad calculates each route's share as its weight divided by the total weight of all routes combined.
For example, with three routes weighted 10, 10, and 20:
Route A (weight 10) → 25% of traffic
Route B (weight 10) → 25% of traffic
Route C (weight 20) → 50% of traffic
How Affiliates use Public routes in the Marketplace
When Route visibility is set to Public, Affiliates can view the available routes in the Marketplace and select one or more routes for their campaigns. The Tracking URL generated for each Affiliate will reflect their route selection.
