A Prelander is an intermediate step between the Traffic Source and the final offer. It acts as a landing page designed to filter, warm up, or qualify visitors before redirecting them to the main offer.
Prelanders also enable you to run A/B tests, allowing you to experiment with different designs, messages, or calls to action. By comparing performance, you can optimise which offers receive traffic and ultimately improve conversion rates.
Let's go step by step.
Go to Prelander in the left navigation menu, and in the Prelanders list, click on Create.
The Prelander creation screen will appear with the following fields:
Name (required) — The name of the prelander.
Type (required) — Choose one:
Single-CTA: you will configure one CTA (Call to Action) URL inside the prelander.
Multi-CTA: you will configure multiple CTA URLs inside the prelander. The exact count is set in Number of CTAs.
Description (optional) — Informational notes about the prelander.
Tags (optional) — Labels to help you categorize and search prelanders.
Prelander URL (required) — The public URL of the prelander. Include any query parameters you want to propagate from the Traffic Source to the prelander.
Tracking domain (required) — The domain that will be used to generate the CTA tracking URLs configured in the prelander.
CTA links (required) — The destination URLs for the CTAs you will place in the prelander. These are required to run the post-creation validation test.
Click Save to create the prelander.
After Saving
A script snippet will be displayed along with the CTA URLs.
Add both to your prelander’s HTML
Validate the Setup
Run Test prelander to verify that the script is installed and all CTA links are correctly configured.
Once the test passes, the prelander is ready to use when creating campaigns.