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Offer Hypertargeting

How to configure hypertargeting rules

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Written by Jorge Rubia
Updated over 12 months ago

Hypertargeting is a marketing technique that uses advanced data analysis and targeting algorithms to deliver highly personalized and relevant advertising content to specific audiences.

Using the Hypertargeting feature in Aftad, you can define a specific audience you want to send to your offers.

How to define Hypertargeting rules in Aftrad

You can define hypertargeting rules by creating single rules or grouping a number of rules together. Also, you can nest groups inside others to create very advanced rules.

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