Google Ads allows you to notify offline events by connecting to an HTTPS endpoint.
You can get this information directly from your Traffic Source or Campaign, so you need to copy these fields and set them in your Google Ads account.
Traffic Source
If you get the URL from the Traffic Source, it will affect all Campaigns from that specific traffic source (except those you later want to exclude from it).
To do that, go to your Google Ads traffic source in Aftrad, click on DATA EXPORT and get the data from there:
Set these data in your Google Ads campaign:
Goals >> Uploads >> Schedules
Click on the + button
Select source = HTTPS and fill the fields with the data you get from Aftrad, and click on "Save & Preview"
In case you want to exclude all campaigns by default, you must set this option in Aftrad:
So you would need to configure in every Aftrad campaign whether to include the events for Google notification. Next, you'll see how to configure it at the campaign level.
Campaign
If you get the URL from the Campaign, it will only include events related to that Campaign in Aftrad.
To do that, go to your Google Ads campaign in Aftrad, click on DATA EXPORT and get the data from there:
Set these data in your Google Ads campaign:
Goals >> Uploads >> Schedules
Click on the + button
Select source = HTTPS and fill the fields with the data you get from Aftrad, and click on "Save & Preview"
Include or exclude campaigns from DATA EXPORT.
If you only want to include or exclude some specific campaigns from a Traffic Source and you don't want to add several Schedules in Google Ads Goals, what you need to do is:
To include some campaigns
You can get the DATA EXPORT data from the Traffic Source and select the option "Exclude campaigns by default.
Then, in every Campaign you want to include, you have to select the option "Include in traffic source report"
By doing this, you need to configure one Schedule in Google Ads Goals and manage in Aftrad which campaigns you want to include in the report.
To exclude some campaigns
Get the DATA EXPORT data from the Traffic Source and select the option "Include campaigns by default"
Then, in every Campaign you want to exclude, you have to select the option "Exclude in traffic source report"
By doing this, you need to configure one Schedule in Google Ads Goals and manage in Aftrad which campaigns you want to include in the report.